Does it work on any Shopify store?
Yes, open any store and it scores instantly. ShopGrade detects Shopify automatically.
Do I need the store's permission or login?
No. ShopGrade measures the public storefront exactly like any visitor would, no access to the merchant's admin required.
Is the data accurate?
It uses real in-browser Core Web Vitals plus Google's own field data (CrUX / PageSpeed Insights), how actual visitors experience the store.
Is the AI advice just generic tips?
No. ShopGrade screenshots the store's homepage and product page, and the AI reviews the actual layout, copy and SEO signals. Findings point at specific elements, like "nothing near your Add-to-Cart creates urgency", not boilerplate advice you could get from any chatbot.
Can I put my own logo on it?
Yes, full white-label on Pro and Agency: logo, brand color, agency name, "prepared by," custom CTA and bio on every report and PDF. Free and credit reports carry a small ShopGrade watermark.
What do I get for free?
Live store scores, plus one full audit generation, a single complete report so you can see exactly what ShopGrade produces. The AI Expert Diagnosis is on the paid plans.
How is it billed?
Two paid plans: Pro at $25.99/mo (25 report generations, white-label, weekly store monitoring) and Agency at $69.99/mo (50 generations, team seats and shared workspace). Pay monthly or yearly and save about 25%. Billed through Paddle, our merchant of record. Upgrade, downgrade, switch between monthly and yearly, or cancel anytime from your account page. Plan changes are prorated by Paddle on your existing subscription; cancellations take effect at the end of your paid period, so you keep full access until then.
Can I buy reports without a subscription?
Yes. Pay-as-you-go report credits are $19 for 2 report generations, with the full AI diagnosis and a small ShopGrade watermark. Credits never expire. Anyone can buy them, including free users, and on a paid plan they kick in automatically once your monthly reports are used up. Buy them from your account page anytime.
How do I get started?
Create a free account, add the ShopGrade extension to Chrome, and open any Shopify store - it scores instantly. Your free plan includes one complete audit report, no card required.
Does it work on non-Shopify stores?
ShopGrade is purpose-built for Shopify. The scoring engine understands themes, apps and Liquid, which is what makes the diagnosis so specific. Support for other platforms is on the roadmap.