Built for agencies, freelancers & Shopify experts

Grade any Shopify store
in seconds

AI scans the homepage & product page to find why visitors aren't buying. CRO, SEO and speed in one branded, sellable audit.

Free plan includes one full audit report. No card required.

Manifest V3 No merchant login needed Private by design

Detects heavy third-party apps by name, and flags exactly what each one costs you

Klaviyo Yotpo Meta Pixel TikTok Pixel Hotjar Gorgias Privy Attentive Recharge Google Tag Manager
How it works

From a live store to a client-ready audit

Three steps, no setup. Open a store, generate a branded audit, and share it with your client, often in under a minute.

1 Instant · zero setup

Open any Shopify store

ShopGrade auto-detects Shopify and reads the live storefront the moment it loads. You get an A–F letter grade and 0–100 score right on the toolbar icon.

  • No install config, it just works
  • No merchant login or admin access
  • Works on any public storefront
2 Full report in ~30 seconds

Generate a full audit

One click runs the full analysis: an AI teardown of the homepage & product page that shows exactly why visitors aren't buying, a full SEO crawl, plus real Core Web Vitals and heavy-app detection, all in one prioritized fix list.

  • Pinpoints the exact elements killing conversions
  • Friction translated into $/month lost
  • Plain-English, prioritized fixes
3 Branded & client-ready

Share & close

Export a white-labeled PDF with your logo, send a live link, or email it to your client. Every audit is saved to your workspace with its score and biggest issue.

  • White-label PDF & shareable links
  • Saved to your audit workspace
  • Status tracked on every audit
Private by design, never reads page content Real Google field data (CrUX / PageSpeed) Manifest V3 Chrome extension
CRO · SEO · Speed

One scan shows why the store isn't converting

Every audit answers the question merchants actually pay for: why aren't visitors buying? An AI teardown of the homepage and product page finds the conversion leaks, an SEO crawl shows why shoppers never arrive, and a technical engine backs it all up with hard data. The same work an agency bills hundreds for, generated while you watch.

CRO page teardown

AI · Homepage + PDP
  • Positioning and headline copy review
  • Urgency and trust around Add to Cart
  • Above-the-fold hierarchy, mobile first
  • Screenshot-based, element-specific fixes

SEO crawl

20+ checks
  • Title tags, meta descriptions and H1 structure
  • Alt text and image indexability
  • Canonicals, sitemap and robots signals
  • Structured data for rich results

Technical engine

40+ checks
  • Core Web Vitals: lab runs plus CrUX field data
  • Script execution waterfall and main-thread cost
  • Payload by type, heavy apps flagged by name
  • DOM depth, image sizing and render blockers
  1. 1
    CopyHigh impact
    The title describes the product, not the payoff "Canvas Tote Bag" says nothing a photo doesn't. Lead with the benefit: "Carries a week of groceries. Guaranteed for life."
  2. 2
    Urgency
    Nothing near Add to Cart gives a reason to buy now No stock level, delivery cutoff or returns note beside the button. "Order by 2pm, ships today" lifts same-session conversion.
  3. 3
    SEO
    The money keyword is invisible to search The page title is generic and the gallery images have no alt text, so this page can't rank for "canvas tote bag" as it stands.
$400+ What agencies bill for one manual audit at this depth.
~30 sec To generate the full report, teardown to tech.
≈ $1.40 Per audit on Agency: 50 reports a month for $69.99.
See pricing

The teardown covers the homepage and product page today. Category and cart pages are on the roadmap.

Real measurement

Hard numbers, not guesses

The conversion findings stand on hard data. ShopGrade measures the live storefront the way real visitors experience it, so every CRO claim in your report is backed by numbers a merchant can't argue with.

Live score Live on the toolbar

Instant letter grade

Live A–F grade and 0–100 score for any Shopify store, with zero setup.

Core Web Vitals 4 / 6 pass
LCP1.2s INP180ms CLS0.18 TTFB0.4s FCP0.9s TBT240ms

Measured like a real visitor

Real in-browser vitals plus Google CrUX field data, with a script execution waterfall.

Payload breakdown 2.9 MB total
JS1.4 MB
Images940 KB
CSS320 KB
Fonts210 KB
Klaviyo alone adds 212 KB of JS

Every kilobyte, accounted for

JS, CSS, images and fonts, with heavy third-party apps flagged by name.

Revenue impact +18% recoverable
$4,200/mo at risk ▲ Recoverable with the top 3 fixes

Friction, translated into dollars

The Revenue Impact Calculator turns measured friction into estimated $/month and annual revenue lost.

6-pillar Scoring engine: Core Web Vitals, script bloat, main-thread, page structure, trust & SEO.
10+ apps Detected by name: Klaviyo, Yotpo, Meta Pixel, TikTok, Hotjar, Gorgias and more.
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Features

More than a one-off audit

The audit is only the start. ShopGrade handles what comes after: the benchmark that frames the conversation, the workspace that keeps it organized, and the proof that earns the retainer.

Competitor benchmark

Audit a store side-by-side with a rival store. "They score 96, you score 71" makes the case for the work better than any pitch.

Audit library & client CRM

Every store you audit is saved with its score, biggest issue and status. Watch any store and ShopGrade re-checks it weekly, alerting you if its performance drops. A tidy client workspace, no spreadsheet needed.

Revenue impact calculator

Every audit turns measured friction into estimated dollars-per-month lost. The number that turns "your store feels slow" into a reply.

Conversion, trust & ADA

Checkout readiness, trust signals, mobile UX friction and ADA legal-risk flags. The issues that cost sales but never show up in a speed test.

White-label branding

Your logo, brand color, "prepared by" line and custom CTA on every page. Clients see your agency. ShopGrade stays invisible.

Share anywhere

Share a live report link, download the branded PDF, or drop it straight into your proposal. Whatever fits your workflow.

Inside the report

A report that covers copy, SEO and speed

Every audit compiles into a structured, chaptered report: a branded PDF or a live link your client can open anywhere. Conversion teardown, SEO and speed findings, with no Lighthouse JSON and no Google logo.

10client-ready chapters
100%your branding
3analyses in one report
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AI Expert Diagnosis Pro

From raw data to a plan you can charge for

One click turns the numbers into a consultant-grade diagnosis: what's wrong, what it costs the merchant, and exactly how to fix it, in the order that matters.

  • Written for the merchantA plain-English executive summary you can paste straight into your proposal or client email.
  • App teardown with alternativesWhich installed apps hurt the most, and lighter replacements you can recommend on the call.
  • Ready-to-paste Liquid fixesCopy-paste code snippets scoped to the store's actual theme, not generic advice.
  • Clean developer handoffEvery fix prioritized, estimated and scoped. Hand it to a dev with zero translation.
Why ShopGrade?

There's a smarter way to win clients

The manual way ShopGrade
Time per audit 3–4 hours across Lighthouse, screenshots & slides About 30 seconds, one click
What you send Raw scores no merchant understands A chaptered report: copy, SEO & speed
Whose brand is on it Google's name, not yours Fully white-labeled: your logo, your CTA
The business case "It feels a bit slow" "$4,200/mo at risk", calculated and in writing
After you hit send Nothing saved, start over next time Audit library tracks every store, score & status
Early feedback

What early testers tell us

A few unpolished notes from the first cohort using ShopGrade on real client work.

I run it on a client's store the night before and show up to the call with a branded audit already done. I close a lot more of those than I used to. Way fewer “let me think about it” endings.
D Danielle M.Freelance CRO consultant White-label PDF
Merchants glaze over the second I say “your LCP is 4 seconds.” Putting it as “this is costing you about $4k a month” is the part that actually gets them to move.
A Alex T.Shopify freelancer Revenue calc
I'd lose a whole evening pasting Lighthouse screenshots into a slide deck. Now it's a few minutes and the PDF already has my logo on it. Honestly that alone paid for the month.
R Reema K.Store optimizer, one-person shop PDF export

Quotes from early users, shared with permission.

Pricing

Pricing that pays for itself in one closed client

A generation = one complete audit report: the AI conversion teardown, SEO and speed, all in your branding. On paid plans it includes the AI Expert Diagnosis. Live scores on the toolbar are always free.

Free

Kick the tires on a real store. No card, no clock.

$0forever
  • Live A–F grade & 0–100 score on every store
  • 1 full audit generation to try
  • Inside every audit
  • SEO crawl (20+ checks)
  • Core Web Vitals + Google CrUX field data
  • Payload, script waterfall & heavy-app detection
  • Shareable link & email report
Start free

Agency

For agencies & teams closing clients at volume.

$69.99/month
  • Everything in Pro, plus
  • 50 report generations / month
  • 3 team seats on a shared workspace
  • Client folders & report tags
  • Priority support
Get Agency
No card required to start Upgrade, downgrade or cancel anytime 3-day refund on your first payment (up to 1 report) Billed via Paddle

Not ready for a monthly plan? Buy pay-as-you-go report credits: 2 reports for $19, full AI diagnosis, small ShopGrade watermark. Credits never expire and top up any plan once its monthly reports run out. Buy credits

FAQ

Got questions?
We've got answers.

Everything you need to know before you add it to Chrome.

Still have questions? We reply within a day, usually faster.
Contact us
Does it work on any Shopify store?
Yes, open any store and it scores instantly. ShopGrade detects Shopify automatically.
Do I need the store's permission or login?
No. ShopGrade measures the public storefront exactly like any visitor would, no access to the merchant's admin required.
Is the data accurate?
It uses real in-browser Core Web Vitals plus Google's own field data (CrUX / PageSpeed Insights), how actual visitors experience the store.
Is the AI advice just generic tips?
No. ShopGrade screenshots the store's homepage and product page, and the AI reviews the actual layout, copy and SEO signals. Findings point at specific elements, like "nothing near your Add-to-Cart creates urgency", not boilerplate advice you could get from any chatbot.
Can I put my own logo on it?
Yes, full white-label on Pro and Agency: logo, brand color, agency name, "prepared by," custom CTA and bio on every report and PDF. Free and credit reports carry a small ShopGrade watermark.
What do I get for free?
Live store scores, plus one full audit generation, a single complete report so you can see exactly what ShopGrade produces. The AI Expert Diagnosis is on the paid plans.
How is it billed?
Two paid plans: Pro at $25.99/mo (25 report generations, white-label, weekly store monitoring) and Agency at $69.99/mo (50 generations, team seats and shared workspace). Pay monthly or yearly and save about 25%. Billed through Paddle, our merchant of record. Upgrade, downgrade, switch between monthly and yearly, or cancel anytime from your account page. Plan changes are prorated by Paddle on your existing subscription; cancellations take effect at the end of your paid period, so you keep full access until then.
Can I buy reports without a subscription?
Yes. Pay-as-you-go report credits are $19 for 2 report generations, with the full AI diagnosis and a small ShopGrade watermark. Credits never expire. Anyone can buy them, including free users, and on a paid plan they kick in automatically once your monthly reports are used up. Buy them from your account page anytime.
How do I get started?
Create a free account, add the ShopGrade extension to Chrome, and open any Shopify store - it scores instantly. Your free plan includes one complete audit report, no card required.
Does it work on non-Shopify stores?
ShopGrade is purpose-built for Shopify. The scoring engine understands themes, apps and Liquid, which is what makes the diagnosis so specific. Support for other platforms is on the roadmap.
Built right

Private by design

ShopGrade audits the storefront, not you. The extension never touches your other tabs, form inputs or browsing history. During an audit it captures only the public store pages you point it at, the same pages any visitor sees.

No page-content access Manifest V3 Strict CSP
Read the privacy policy
No spyware behaviorNothing outside the store you're auditing is ever read or captured. No other tabs, no inputs, no history.
Local-first dataYour clients and audit history live in your own browser storage, not on our servers.
Secrets stay server-sideStrict Content Security Policy and account-based quotas that survive reinstalls.
Sign in with Google or emailYour quota and branding follow you across devices and reinstalls.
Start free · no card required

Start grading with ShopGrade

Create a free account, run a complete audit on a real store, and see exactly what your clients would get. Upgrade whenever you're ready - cancel anytime.

Free plan includes a full audit Billed securely via Paddle Cancel anytime

Questions before you join? support@shopgrade.in